The “Develop a Social Media Strategy for Customer Service” module focuses on creating effective plans to use social media platforms for enhancing customer support and engagement. It covers identifying target audiences, selecting appropriate channels, and setting clear objectives aligned with business goals. Learners explore best practices for timely responses, managing customer feedback, and handling complaints professionally online. The module also emphasizes content planning, brand voice consistency, and measuring performance through analytics. Mastery of this module enables individuals to leverage social media strategically to improve customer satisfaction, build brand loyalty, and strengthen the organisation’s online presence.