The “Manage a Customer Service Award Programme” module focuses on planning, implementing, and overseeing initiatives that recognize and reward excellent customer service within an organisation. It covers designing fair and motivating award criteria, communicating the programme to staff, and managing the nomination and selection processes. Learners explore strategies to encourage staff participation, boost morale, and reinforce customer-focused behaviours. The module also emphasizes monitoring the programme’s impact and making improvements to sustain engagement. Mastery of this module enables individuals to foster a culture of excellence, motivate teams, and enhance overall customer service quality.