The “Marketing Management” module introduces learners to the core principles and practices involved in developing and implementing effective marketing strategies. It covers market research, segmentation, targeting, and positioning, along with the marketing mix elements: product, price, place, and promotion. Learners explore how to analyze consumer behavior, monitor competitors, and adapt marketing plans to dynamic market conditions. The module also emphasizes brand management, digital marketing, and ethical considerations. Mastery of this module enables learners to design and execute marketing campaigns that drive customer engagement, enhance brand value, and support organisational growth.