The “Carry Out Direct Sales Activities in a Contact Centre” module focuses on developing the skills and knowledge required to successfully conduct sales over the phone or through other contact centre channels. It covers identifying customer needs, presenting products or services effectively, and using persuasive communication techniques while maintaining professionalism. Learners explore how to handle objections, close sales confidently, and meet sales targets in line with organisational policies and ethical standards. The module also emphasizes accurate recording of sales information and following up where necessary. By the end, learners will be able to perform direct sales activities that drive results and support customer satisfaction.