The “Meeting Customers’ After Sales Needs” module focuses on supporting customers following a purchase to ensure satisfaction and build long-term relationships. It covers handling follow-up enquiries, providing product support, processing returns or exchanges, and managing warranties or service agreements. Learners explore the importance of clear communication, empathy, and responsiveness in after-sales interactions. The module also emphasizes maintaining accurate records and following organisational procedures to resolve issues efficiently. By the end, learners will be able to deliver high-quality after-sales service that enhances the customer experience, encourages repeat business, and contributes to customer loyalty and trust.