The “Obtaining and Analysing Sales Related Information” module teaches learners how to gather, interpret, and use sales data to support business decisions. It covers methods for collecting sales figures, customer feedback, and market trends from various sources. Learners will develop skills in analysing this information to identify sales patterns, evaluate performance against targets, and uncover opportunities for growth. The module also highlights the importance of accurate data recording and reporting to inform strategies and improve sales effectiveness. This knowledge is crucial for sales professionals aiming to optimise results and contribute to organisational success.